Marketing & Advertising | Publishing | Website design, hosting, maintenance & search engine services

Hollico Group: Marketing & Advertising | Graphic Design | Publishing | Website Design & Search Engine Marketing

Consumers Use The Internet First

Your website should be your most cost-effective business tool for reaching your customers. When they want make a purchase, your customers turn to the Internet first, particularly using Google searches for information.

Expensive advertising in printed “Yellow Pages” directories is less cost-effective than using the Internet. Not only that, your website can be very quickly updated to reflect changing conditions or a new promotion, something impossible with a printed ad. For more information on this comparison visit our website.

Another fact ignored by many small businesses is that with the rapid growth of competing phone services – Shaw, Bell, Vonage, etc. - no print directory contains all the phone numbers in any given area. People are increasingly turning to the Internet for even this function, let alone information for services and products.

To help businesses in this area check their website performance we want to share one of the tools we use as part of our tracking program for our clients’ websites.

Website Grader is a service offered by a company called HubSpot, a spinoff from MIT in Boston. We thought it might be helpful for your business. If you’d like to have a look at it click on this link: WebSite Grader

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